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New daily "POLSKA" on Monday 12.10.2007
The new nationwide daily, “POLSKA”, published by Polskapresse Publishing Group will be launched in whole Poland on Monday, October 15. Under the title „POLSKA” six regional dailies of Polskapresse and newly launched newspapers were melted to create the nationwide daily. „POLSKA” is the authorial project of Polskapresse and its debut is the biggest publishing event in the market in recent years. „POLSKA” is a nationwide daily with a strong regional identity and local news but at the same time with full, best quality national and world service as well as publicist part. „POLSKA” is the first and the only newspaper offering color thematic supplements every day. In the main part readers will also find special colour supplements and Tele Magazyn, a modern TV program guide.„POLSKA” is being created in cooperation with the most prestigious and opinion making British daily „The Times”, with its logo in the vignette and with its texts to be used in editorial cooperation.
Paweł F±fara is editor-in-chief of „POLSKA”. His deputies are Ewa Wilcz-Grzędzińska, Paweł Siennicki and Wojciech Rogacin. Tomasz Wróblewski, Vice President of Polskapresse is the publisher of „POLSKA”.
- The strength of our title derives from the fact that since the beginning the whole editorial staff and hundreds of journalists scattered across the country have been working on the daily for the people. We have created a newspaper which doesn’t observe Poland only from Warsaw’s perspective and which doesn’t limit itself only to the interest in politics. Therefore a multitude of information on society from the whole country, color supplements every day and lots of handbooks. Therefore our tough approach to politicians who we will evaluate not on the basis of what they say but on the basis of what they really do for Poland- says Paweł F±fara, editor-in-chief of „POLSKA”.
The launch of „POLSKA" is a result of months of preparation thanks to which one of the most advanced publishing projects in Europe has been created which presents a new model of nationwide newspaper.
„The key to success is not the fact of publishing the nationwide daily but our philosophy of a totally local newspaper. „POLSKA” is everywhere a nationwide newspaper and everywhere it is different depending on the specifics of each region and local experiences of our journalists” – says Tomasz Wróblewski, Vice President of Polskapresse, publisher of „POLSKA”.
The layout of the daily is modern and clear and refers to the best traditions of Polish and world journalism. The new dummy page has been designed by Research Studios in London under the guidance of the world famous graphic artist Neville Brody in cooperation with Matt Brown, with the function as artistic director of „POLSKA”.
Małgorzata Cetera-Bulka, Director of Advertising Office of Polskapresse Publishing Group is in charge of selling advertising space. The advertising campaign of the new press title has been prepared by Young&Rubicam and MediaEdgeCia has planned the media.
The advertising campaign under the title „You think globally. You live locally”, which preceded the debut of the new daily of Polskapresse, started on October 12 and includes all accessible channels of mass promotion: TV, press, radio, outdoor and the Internet. The debut of „POLSKA” will be also accompanied by promotion at newsagents.
„POLSKA” will be easily available to a broad range of recipients in the whole country at the price of 1,50 zloty and will appear from Monday to Saturday. In the provinces Greater Poland, Lubuskie, Lodzkie, Lesser Poland, Lower Silesia, Pomerania and Silesia the daily will cost 1,40 zloty (on Friday– 1,7 zloty) and in the Opolskie province it will cost 1,30 zloty (1,70zloty on Friday).