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The Times – a partner of Polskapresse 27.08.2007

New national daily of Polskapresse starts co-operation with The Times. The agreement between Polskapresse Management Board and The Times publishers Polskapresse sets up editorial co-operation and utilisation of The Times brand. This is the only one arrangement of this kind in Poland. The Times is a symbol of success on changing and developing media market and world known brand.
– Sale of The Times has risen from 350 to almost 700 thousands copies in over a dozen years – said Paweł Fąfara, editor-in-chief of Polskapresse national daily – We will utilise the highest quality of journalism and commercial ideas of our British colleagues. Polish reader deserves the best quality.
Polskapresse ensures that all titles of Polskapresse regional newspapers will remain and the new media partner will help invigorate the Polish local press market.
Our local newspapers and highly qualified journalists are still the biggest strength of Polskapresse. However it doesn’t prevent us from using the world best practice in developing our new national newspaper. The Times is the best example of successful changes of the European press market in recent years – said Tomasz Wróblewski, member of Polskapresse Management Board.
Polskapresse is making final preparations for the launch of a new daily which is planned for autumn of this year. Other details concerning new daily will be provided successively.

Notes to editors:
The Times is one of the world’s most famous newspapers, renowned for its ability to deliver accurate, intelligent and engaging news, comment and analysis. The Times offers its readers coverage on a wide range of subjects from concerns about health, to sport, business and the arts. It has a daily print readership of 1.8million people and more than 10 million users online. The Times and Times Online are part of Times Newspaper Ltd (TNL) a subsidiary of News International Ltd.

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